Voters subconsciously affected by presidential attack ads
2008-06-07 14:04:39 (GMT) (Caymanmama.com - Government News)Atlanta, Georgia (CaymanMama.com) — CNN reported that rising prices of gas, slow moving economy and terrorism are some of the issues which are the major worries for the American voters nowadays. The political strategists are aware that successful candidates are able to capitalize on such fears and this is what makes huge difference in the polls.
The researchers have gathered information to prove that ads are very helpful in affecting the subconscious minds of the voters. Joel Weinberger and his business partner Westen have created a software program which looks into the subconscious mind of the voters. It measures the reaction of people to some words like ‘weak,’ ‘terrorist’ and ‘inexperienced’ after seeing attack ads. Westen said that undecided voters usually say that they do not like these ads and that they have no effect on them but when they are tested through the software program, the results are different.
The reason for this is that the advertisements trigger responses in amygdale, a part of brain that experiences emotions like fear. Westen says that when this is aroused, this over-rides the logic. Despite these attack ads have the ability to affect the subconscious mind of the voters, these fear-based advertisements can even backfire. Westen says that the campaign ads should inspire the voters and make them worried about the opponent party.
CaymanMama.com - Press Release Distribution Service
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