Business owners voicing their part of story
2008-06-25 16:10:14 (GMT) (Caymanmama.com - News)Cincinnati, Ohio (CaymanMama.com) — Business owners are ready to challenge the adage which pictures customers as always right, particularly after clients have begun to bad-mouth against them online.
The internet has commenced to serve as the complaint box where they attach their complaints against the business houses and some of the popular sites that grip the stuff are yelp.com among others. The ongoing chatter is the new trend that businesses have to compete with, voicing their opinions against the traditional customer services.
Yelp was ready with the ideas that the time has arrived to let the businesses talk back. In the month of April, the site got officially launched the business owners that allows them to send their e-mails to critics.
According to the opinion of Jeremy Stoppelman, CEO and co-founder of Yelp, “Owners would often say, wouldn’t it be great to be in touch with the people reviewing my business?” He further added, “So we thought maybe we can turn that into a real feature of the site and encourage productive dialogue.”
In the recent times, yelp has faced alley of criticisms. However, it has given the opportunity to the owners to e-mail at one point of time, and they do not have the room to post general messages that can justify their statements. The owners can make use of that service only if they pay $150 per month to become advertisers.
Didier pawlicki, the chef-owner of SoHo’s La Sirene, has availed this service by becoming an advertiser on Yelp. So, he communicates openly and broadly with the visitors on Yelp. He states, “I like to explain myself,”
The best part of availing the service is that Pawlicki’s business is changing direction and getting more and more successful. The fact of the matter is that he had lost the profiteroles after critics called it cream-puff-like pastry as “bitter”. But, after he explained the whole concept, things became normal as well as favorable.
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