The Future of Web Video - Ticket to Google Universal
2008-07-14 20:29:30 (GMT) (Caymanmama.com - Featured Technology News)
Dallas, Texas (CaymanMama.com) — With current capabilities to watch movies, communicate directly, share information, listen to music, and handle practically every other task imaginable using the Internet, many question what is in store for the future of Internet based phenomenons like web video. The biggest question is how much more growth can there be? With YouTube receiving top honors as the highly regarded Time Magazine’s invention of the year in 2006, it is evident that the mainstream infiltration of web video has far greater potential to change the ways of the world than anyone could have ever imagined. Google Universal Search Explained - How It Works
A “Prosumer” Nation
Web video has significantly contributed to what some have termed as a generation of “prosumers,” or individuals who produce as well as consume information. More and more people are using web mediums like You Tube or MySpace Video for self-promotion and social networking. The Internet has proven to be a meeting ground where there is room for everyone, no matter how unique or unimaginable one’s ideas may be. The future of web video is anticipated to be heavily impacted by people’s ability to control what, how, and when they watch things that entertain or inform them.
Towards a Greater Democracy
Web video is already considered exemplary of democracy because of the emphasis on consumer generated content with sites like You Tube. Everyone can be put into the mix and have a voice, and users determine what makes it to the top. As it progresses, web video will impact the shift in perceived power from being in the hands of a few to the masses. Marketing campaigns for corporations, politicians, and others will be tailored to include the highly utilized technology, and more individuals will have the opportunity to profit from advertisers seeking to benefit from the popularity of certain user generated videos.
Anticipated Challenges
A few of the anticipated challenges of the growing popularity of You Tube like sensations include issues with copyrighted materials being shown without permission, inappropriate clips being accessible to minors, and individuals using free speech to promote derogatory views to mass audiences. Despite any perceived challenges, however, web video technology will continuously progress to become a household medium for information sharing and entertainment. Projections have been made that predict sites that are user-generated will produce nearly $900,000,000 in revenue in the next two to three years. All things considered, the future of web video as both a cultural phenomenon and a lucrative device looks extremely bright. Lastly watch the Prometeus - The Media Revolution.
By- Rene Perras, VP Marketing - CEPAC - Lawyer Marketing Company
CaymanMama.com - Press Release Distribution Service
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