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Google Chrome announcement causes a competitor frenzy

2008-09-06 05:57:04 (GMT) (Caymanmama.com - Featured Technology News)

Google Chrome - User Friendly or not?

Providence, Rhode Island (CaymanMama.com) — On Monday (a federal holiday), internet engine Google announced their unveiling of Google Chrome, the company’s newest browser that “combines a minimal design with sophisticated technology to make the web faster, safer, and easier.” It may suffice to say that although it is rare that businesses of any size release announcements on a holiday, it is possible that the web giant did so to avoid any frenzy. They thought wrong.

According to the New York Times, Google insists that it is not making these vast changes and improvements to tip the scale in their favor and diminish the services of their rivals. In fact, Google Chrome has shown better usability in all aspects over that of Microsoft’s Internet Explorer has ever exhibited. In keeping as neutral as possible, the installation of Chrome lets the user choose from any search engine that they desire as the default and “in the unlikely event you have set some other search engine as your favorite in another browser, such as Firefox or Internet Explorer, it will offer to keep that choice in Chrome.”

So it appears that Google is taking the high road and allowing their competitors to have their own share of the pie–at least, that is how it appears for now. Upon closer inspection, Chrome has only touched the tip of the iceberg. Chrome’s interface does not give users the ability to install additional toolbars. Although this may seem like a small complaint to some, it really is a big deal since “according to comScore, toolbars contribute 12 percent of search queries at Google, 18 percent at Yahoo and 42 percent at IAC’s Ask.” An example of how this might effect business could be closely related to eBay as eBay’s toolbar sends search traffic to Yahoo–not Google. Interesting?

Each individual search engine has its own toolbar and set of options and spend top dollar to computer makers to have them installed on new computers. Big names like eBay and MySpace have their own proprietary toolbars and pay substantial commissions for the traffic sent to them from their toolbars. Google’s Chrome download would essentially stop these companies in their tracks from being able to use what has been in place all along.

What is not laid out upon installation is that Chrome, in all of its “ultra simple user interface” glory, still does not give users the ability to have bookmarks or a button that takes that back home. These features can be added on, but Google hopes that users will do a search for what they want rather than using their tools.

All in all, although Google has eliminated some of their major functionalities that make them what they are, they are still going to get the vast share of the searches made by users and by eliminating toolbars, they have single-handedly redirected more traffic to their engine than to any other.

Only time and users will dictate how Chrome will work–both for Google and for their competitors.



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