Gaming Google PageRank not good! Largest Law Directory Sold Paid Links
2008-09-12 13:18:59 (GMT) (Caymanmama.com - Business News)West Palm Beach, FL (Caymanmama.com) — For months, Google has been tracking down websites that seem to be soliciting paid links. Those that have been identified have either penalized or banned from the search engine forever, and there are a lot of reasons for this. The reasons can be categorized into ethical practices, practicality and legal issues.
Addressing the Problems with Paid Links
When it comes to practicality, one of the common problems with paid links is that it is difficult to differentiate between a bad paid link from a good one. This is because many of these paid links are meant for traffic, not for search engines. Simply put, it becomes increasingly harder for search engines like Google to validate real paid links. On the other hand, many websites are gaining revenue from selling their links to other webmasters.
Unethical Voting
Unethical voting seems to be in direct contrast with the real purpose of linking, which is to act as a form of a vote from other webmasters using relevancy and content as the main criteria. When one buys a link, it becomes an unnatural vote.
FindLaw Case
As per Kevin of Lexblog.com, he has done a great story on a law directory. This is a good example of paid links. Also refer to Matt Cutts has complete page-on-paid link on his blog
When FindLaw.com sells a link to lawyers with a follow tag, the links provides SEO juice and will also provide a valuable page rank to lawyer’s website. Since the link is paid, this kind of vote is purchased and is not considered ethical SEO as per Google guidelines. If FindLaw.com wants to make money (which it should) due to its own rankings on the internet and lawyers might benefit from traffic found through directory listings, then FindLaw.com should do a nofollow attribute (Which, they did not) It is interesting to note that they have a no-follow when they link to their own sites. They only do no-follow to inside pages and sub domains.
What Lawyers Need to Know
How to gain favor from Google with your links having paid links doesn’t necessarily mean that your practices are unethical. If links are paid, chance are getting penalties from Google.
1. Concentrate more on quality of links than on your quantity of links. Keep in mind that Google is after relevancy, not quantity. Thus, it is better if you have fewer links from dependable, high-ranking, and relevant websites than hundreds of links coming from unknown websites and directories. You might end up linking to a link farm.
2. Use no-follow attribute. If the real purpose of linking is to gain traffic and not to rank in Google, use the no-follow attribute. This will inform the search engine’s spider to follow the link for the purpose of indexing but not for ranking. These links will not be included in the calculation of your page rank, thus maintaining ethical behavior.
3. Keep it natural /organic, as SEO is organic optimization.
News source: 1vizability.com
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