Domino’s pizza ‘bailout’ eats 11,000 pies out of budget

2009-04-03 23:03:06 (GMT) (Caymanmama.com - Food News)

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A glitch in a Domino’s pizza ad campaign left the pizza chain handing out nearly 11,000 free pies due to an unused promotion that a Web surfer stumbled upon

Ann Arbor, Michigan (CaymanMama.com) –A glitch in a Domino’s pizza ad campaign left the pizza chain handing out nearly 11,000 free pies due to an unused promotion that a Web surfer stumbled upon.

Tim McIntyre, spokesman for Michigan-based Domino’s, said Wednesday that the pizza company originally prepared an Internet coupon for an advertising campaign which was considered in December but never made active.

McIntyre said a Web customer discovered that the code word “bailout” was available for a free medium pizza when ordered online. That valuable bit of information quickly spread across the Internet on Monday night until the code was deactivated of Domino’s on Tuesday morning.

According to the Associated Press, “The owner of 14 Domino’s locations in the Cincinnati area says his stores gave away more than 600 pies. Owner John Glass told The Cincinnati Enquirer that Domino’s promised to reimburse him for the pizzas.”



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