Wal-Mart continues effort to be ‘price leader’ by slashing toy prices - again

2009-11-03 05:14:56 (GMT) (Caymanmama.com - Business News)

Detroit, Michigan (CaymanMama.com) — This holiday season, Wal-Mart Stores Inc is taking a drastic step in being the world’s largest retailer by announcing another round of toy price cuts.

In their efforts to be the “price leader” for this shopping season, Wal-Mart announced that they are slashing price on 100 toys, including the Buzz Lightyear talking action figure and Star Wars light sabers, by approximately 20 percent to 30 percent.

These cuts coincide with the other price cuts Wal-Mart made at the end of September, when it started the 100 toys for $10 each promotion.

Parents can take advantage of the new, lower prices from now through Dec. 25.

According to Reuters, “Wal-Mart has vowed to be the “price leader” this holiday season, and announced plans on October 21 to cut prices every week until Christmas to fend off rivals and win over shoppers. After it reduced toy prices at the end of September, Target Corp responded with price cuts of as much as 50 percent on toys like Barbie and G.I. Joe.”

Wal-Mart continues effort to be ‘price leader’ by slashing toy prices - again

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