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Univision reaches agreement with YouTube to feature Hispanic programs
2009-11-17 04:04:13 (GMT) (Caymanmama.com - Technology News)
Atlanta, Georgia (CaymanMama.com) — Google’s YouTube will now reach a larger market after Spanish-language media company Univision Communications Inc announced Monday that it will now feature short and full-length programs on the popular online video site.
The agreement between Univision and YouTube is one of revenue-sharing and will now allow for new and archive Hispanic programing, as well as programs from Univision Communications’ Univision, TeleFutura and Galavision networks.
According to Reuters, “The deal is the latest in a string that YouTube has reached with major entertainment partners as it moves to offer more professional content rather than the user-created videos through which it became popular. In the last year YouTube has struck deals with Walt Disney Co and Time Warner Inc, among others.”
Univision is the largest and most popular Hispanic television company in the U.S., featuring Spanish-language shows, and it’s new YouTube deal will give the company the ability to feature favorite Univision shows, celebrity interviews and events.
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