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Gatorade nixes Tiger Focus energy drink following adultery allegations

2009-12-10 05:07:58 (GMT) (Caymanmama.com - sports News)

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Gatorade Tiger Focus

Atlanta, Georgia (CaymanMama.com) — Gatorade, a division of PepsiCo Inc., is discontinuing production of its Tiger Woods branded drink, Gatorade Tiger Focus.

The drink maker said that the decision to stop making the drink was made after the strange events of his minor car accidents and subsequent adultery allegations.

Gatorade Tiger Focus hit store shelves in March 2008 and was advertised to be “formulated to contain more electrolytes based on factors that affect Woods’ training and competition, including his workout intensity, his hydration strategies as well as duration and hot weather conditions he often faces on the course,” according to Gatorade.com.

However, the beverage’s sales slumped nearly 34% in 2009 through October.

Tiger Woods, 33, hit a fire hydrant and a tree near his Florida home in the early morning hours of Nov. 27 — two days after adultery charges first hit newsstands.

Though Gatorade is ending the manufacturing of Tiger Focus, it does not mean the end of the golfer’s lucrative endorsement deal with the sports drink company.

In a statement, Gatorade said, “We wish Tiger well as he recovers and look forward to seeing him on the course soon…Our partnership with Tiger continues.”



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