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FDA launches new website explaining operations to consumers in rebranding strategy
2010-01-14 04:25:04 (GMT) (Caymanmama.com - Health News Website Announcement News)
Austin, Texas (CaymanMama.com) — In a new strategy to rebrand itself and make itself more accessible, the Food and Drug Administration has launched a new web site which outlines its operations for consumers.
“FDA Basics” is shown on the homepage and features short videos about the FDA in addition to conversations with agency leaders.
For most of its duration, the FDA has operated under strict confidentiality guidelines as its scientists handle massive amounts of proprietary information from food, drug and device companies.
According to the Associated Press, “However, the FDA’s operating style has come under fire in recent years from critics who have charged that the agency is too slow to disclose drug safety issues.”
FDA Commissioner Margaret Hamburg says the change was only a part of the broad effort to be more available to the general public.
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