Weighing SEO and PPC for Law Firm Marketing

2010-09-28 18:44:52 (GMT) (Caymanmama.com - Ezine Articles Law News)

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09/28/2010 // Dallas, TX, USA // SEO for Lawyers // Law Firm Marketing

To weigh the benefits of SEO verses PPC campaigns, law firms must first understand the difference. Search Engine Optimization is a longer process that typically requires a larger upfront investment. This investment however has more long term benefits in providing organic results rankings. Pay Per Click provides immediate results and can be easily measured with the right tools. The downside to PPC campaigns is that it is a single fee for one time traffic. For best results use both SEO and PPC.

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