Shoestring Marketing Releases a Free Small Business Marketing Lesson

2012-06-29 18:28:24 (GMT) ( - Marketing Press Release News)

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06/20/2012 (press release: shoestringmarketing) // Highland Park, IL, USA // Jessica Swanson

Shoestring Marketing announces the release of a free small business marketing lesson for business owners interested in creating a marketing message that separates their small business from their competition. This free small business marketing lesson is available for immediate download for business owners in all industries.

“If you want to gain a competitive advantage in today’s small business marketing world, then you need to create a marketing message that is original, unique and unforgettable,” says Jessica Swanson, Founder and CEO of Shoestring Marketing. “Most small business owners struggle with how to stand apart, get noticed and position their brand as new and different. This free small business marketing lesson will help business owners solve that very problem.”

Swanson suggests that if you want your small business marketing to succeed in the long-term, you need to discover your distinct difference and communicate that difference effectively. This can be accomplished through the creation of a unique small business marketing message that can be used on dozens of marketing platforms including: websites, blogs, ezines, newsletters, social network sites and business cards.

This particular Shoestring Marketing Lesson will show small business owners how to create a unique marketing message and put it into action including:

• How to create a small business marketing message in under 30 minutes.

• Powerful words to use in small business marketing messages.

• Simple ways to avoid blending in with competitors.

• Top marketing platforms to showcase small business marketing messages.

It’s essential to note that a clear marketing message can give small business owners the edge they need to stand out in today’s competitive business environment. Swanson suggests that the creation of a marketing message is a simple process that helps small business owners effectively communicate why prospective clients and customers should do business with them.

To download your complimentary small business marketing lesson, “Creating an Unforgettable Marketing Message,” visit

Social Media Tags:small business marketing, Shoestring Marketing, marketing lesson

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